Anthum

The platform enables brands to launch contests for AI‑generated video advertisements by posting a creative brief and a prize pool. Interested creators submit their AI‑crafted video entries, after which the brand reviews the submissions and selects a winner. The chosen creator receives payment from the prize pool, completing a transaction that links the brand’s advertising need with the creator’s AI‑generated content.

It functions as a marketplace where brands seeking video ads can access a pool of AI video creators, while creators gain a venue to showcase their work and earn compensation. The process is organized as a contest, allowing multiple entries per brief and a competitive selection by the brand.

The system is positioned as an experimental utility for crowdsourced AI ad production, focusing on facilitating the exchange of AI‑generated video assets between advertisers and independent creators.