Copper

Copper is a cloud‑based CRM that lives inside Google Workspace, letting users manage contacts, leads, and sales pipelines without leaving Gmail or Calendar. It captures leads from web forms, business‑card scans, or LinkedIn, and automatically logs emails, files, and tasks alongside each record. The platform provides drag‑and‑drop pipelines, AI‑flagged alerts, and automated actions such as reminder emails when an opportunity advances.

The system includes reporting tools for revenue forecasting, win‑probability analysis, and team activity tracking, as well as integration points for contracts and proposals through Google Docs and third‑party services like PandaDoc and DocuSign. Users can also set up email series and automations that trigger on form submissions or pipeline changes.

Copper targets service‑oriented businesses and teams that rely heavily on Google Workspace, offering a unified view of the customer journey and reducing the need to switch between separate applications. It is positioned as a stable solution adopted by thousands of companies across various industries.