Mautic

Mautic is an open‑source platform for marketing automation that lets organizations design, execute, and track campaigns across email, social media, and other channels. It offers a drag‑and‑drop campaign builder, email and landing‑page editors, and unlimited segmentation, allowing users to create complex, multi‑channel workflows without relying on third‑party SaaS services. Because the software is self‑hosted and released under GPL‑3.0, businesses retain full control of their data, avoid vendor lock‑in, and can customize both the front‑end and back‑end to meet specific requirements.

The product targets marketers, developers, and any organization that needs a privacy‑focused, extensible solution for lead management, nurturing, and analytics. Its community‑driven development model provides free access to the codebase, community support channels, and the ability to contribute improvements or integrations. Mautic’s distinctive aspects are its emphasis on data sovereignty, the freedom to run it on private infrastructure, and a permissive open‑source license that enables unlimited customization and integration with other systems.