Pulley

Pulley provides a web‑based platform for startups to issue, track, and report equity. It lets founders and finance leaders maintain a cap table, model financing rounds, and manage stock‑option grants through an intuitive interface. The software supports compliance‑ready reporting and can handle liquidity events as a company grows.

The tool is aimed at early‑stage and scaling companies that need a dedicated solution for equity administration without involving external legal or venture‑capital services. Users benefit from a user‑friendly UI, transparent pricing, and direct access to expert support throughout their equity‑related workflows.

Pulley distinguishes itself by focusing exclusively on founders and internal finance teams, offering data ownership guarantees and a design that scales with a company’s complexity. It integrates cap‑table management, scenario modeling, and compliance features in a single system intended to simplify decision‑making for growing businesses.