Sendy

Sendy is a self‑hosted application for creating and delivering email newsletters. It connects to Amazon Simple Email Service (SES) or other SMTP providers, allowing users to send bulk messages to any list or segment while paying only for the volume of emails sent. The software includes tools for managing lists, custom fields, and subscriber data, as well as handling bounces and complaints.

The platform provides visual campaign reports that display opens, clicks, bounces, complaints, and geographic data, with options to export segment information. Users can set up autoresponders and drip campaigns to automate follow‑up messages, and they can organize multiple “brands” with separate client accounts, granting controlled access and sending limits.

Sendy is offered as a one‑time purchase with no recurring subscription fees, and it supports white‑label branding, webhook rules, third‑party integrations such as Zapier, and custom domain configuration. It is positioned for individuals or organizations that want to run newsletters on their own infrastructure while keeping per‑email costs low.