Viktor for Media Buyers

Viktor lets media‑buying teams control Meta and Google Ads directly from Slack. After connecting ad accounts via OAuth, users send natural‑language messages to the bot, which then pauses low‑performing ads, reallocates budget to higher‑return campaigns, and can export performance reports. All actions are logged in the Slack conversation, allowing reviewers to see the exact changes and the underlying metrics.

The tool is aimed at advertisers and agencies that want to reduce the time spent switching between Ads Manager interfaces and spreadsheets. By handling budget adjustments, pausing waste, and generating attribution reports in a single chat, it streamlines routine optimization tasks for people who manage multiple platforms.

Viktor distinguishes itself by cross‑referencing Meta’s reported revenue with actual Stripe charges to provide a “true” ROAS, and by supporting additional integrations such as Google Sheets, HubSpot, and Notion without requiring API keys. The service is SOC 2 compliant and operates on an experimental maturity level.