Hasselblad Phocus

It enables RAW files from Hasselblad X System and V System medium‑format cameras to be imported, edited, and managed on iPhone or iPad. The app applies the Hasselblad Natural Colour Solution, providing true‑to‑life colour rendering and HDR highlight adjustment, and can export images as Ultra HDR JPG files. Remote camera control, firmware updates, and powered‑off wake‑up are also available through Wi‑Fi or a USB‑C cable, allowing photographers to adjust settings and transfer files directly from the camera to the mobile device.

The software is aimed at Hasselblad users who need a portable workflow for processing and reviewing RAW images while retaining the colour and dynamic‑range characteristics of the brand’s hardware. It supports HDR processing for RAW files captured by X2D II 100C, X1D II 50C, CFV 100C, and CFV II 50C models.

Implemented for macOS, the application provides a stable, end‑to‑end solution for on‑the‑go editing, library building, and export of high‑fidelity Hasselblad photographs.